The Fraud is Coming from Inside the Ads
Demand-side Ad Fraud and What it Costs Local Media
AdHack.org partnered with Local Media Association publishers, digital-publisher shared services agency OpsCo and web security group DEVCON to study more than a thousand local news sites and billions of impressions. We’ve uncovered a growing threat of demand-side ad fraud, where technical exploits deliver malicious advertisements that expose users to scams, malware and tracking from server farms in foreign nations.
These malicious ads cost publishers millions in lost revenue and operational headaches. Perhaps most importantly, they also undermine the fragile trust between local media organizations and their readers. Our study illustrates the scale of the problem and how the industry must rise to this threat.