The Fraud is Coming from Inside the Ads
DEMAND-SIDE AD FRAUD AND WHAT IT COSTS LOCAL MEDIA
AdHack.org partnered with Local Media Association publishers, digital-publisher shared services agency OpsCo and web security group DEVCON to study more than a thousand local news sites and billions of impressions. We’ve uncovered a growing threat of demand-side ad fraud, where technical exploits deliver malicious advertisements that expose users to scams, malware and tracking from server farms in foreign nations.
These malicious ads cost publishers millions in lost revenue and operational headaches. Perhaps most importantly, they also undermine the fragile trust between local media organizations and their readers. Our study illustrates the scale of the problem and how the industry must rise to this threat.
We’re helping to solve digital media’s $19 billion problem.
Ad fraud is a cancer afflicting nearly all digital publishers, infecting even the best ad agencies and networks, and creating hostile environments for users. And it’s growing. Last year, ad fraud represented $9 billion stolen from content publishers. In 2018, it’s estimated to climb to $19 billion. By 2020, it will again double to more than $40 billion.
AdHack’s collaborations, partnerships and solutions help publishers implement detection tools simply, at no cost, and at huge scale, detecting exploits, malware, cookie stuffing and other issues affecting them – and their communities. We aim to help protect consumers against invasive malware and privacy breaches. Through this work, we will collect and share data on ad fraud to build better protections in the future. We’re on the pulse of modern technology and media and we use that knowledge to inform our approaches.
Get in touch with us to connect with our research and expertise, or use the contact form at the bottom of this page to find out how we can assist your decision-making process.
Use the form below to tell us about your ad fraud issues, and we’ll call you back to schedule an appointment. Please be as detailed as possible. You may also email or call us to make an appointment.